Blis Insights conducted a US-based study to develop "Automotive State of the Nation 2019", the first installment in a quarterly series of vertical-specific reports. The study explores how auto brands and marketers must utilize visits, loyalty and crossover to stay ahead in the midst of disruption.
In “Automotive State of the Nation 2019” report, you will learn:
- The threats and levers facing auto brands and marketers in a rapidly changing industry
- Why foot traffic patterns are crucial to helping auto brands stay ahead in the US
- How loyalty is affected by seasonality, and what auto brands can do to respond accordingly
- How auto brands can use crossover metrics to develop clear competitive messaging and targeting strategies
To dive into these findings, download our report now.