Is the automotive consumer a loyal one? How can marketers target consumers at the right point in the consumer journey when so many factors are involved in purchasing a car?
Blis' Auto State of the Nation Report looks at how brands can effectively target consumers early in their decision making process, by looking at the correlation between online to offline behaviours and by understanding the brand similarities across the vertical.
Download our teaser report to find out about :
- Industry trends affecting consumer purchasing decisions
- What the role of mobile is in car buying
- Why location is relevant to car buying
- Online-to-offline consumer behaviours across luxury, mid-priced and affordable car categories