We're lifting the lid on how the world eats in the first in our series of global insight reports.

We look at how fast-food brands can use real-world intelligence to understand how customers interact with their stores, when they crossover to direct competitors and to identify challengers from outside their direct competitor set.

Identifying the state of play in the wider fast-food industry, the report digs into:

  • How QSR brands can get a sense of audience loyalty and key visit patterns across key regions.
  • The impact of local nuances influencing consumer behaviour.
  • The correlation between store visits and loyalty – what are the patterns of exclusivity and what impact does this have for brands?

Download the #RealWorldIntelligence report now to learn how leveraging real-world intelligence can provide decision makers with the insights needed to plan and deliver a winning strategy.