Retail brands have struggled to keep up with their customers. It's accepted that an e-commerce strategy is a must. But that alone is a limited answer: brands must connect all their channels if they want to meet expectations.

In Omnichannel Consumers Treading New Paths to Purchase, you will learn:

  • How, where and when consumers engage with brands across channels and shop today
  • What marketers must do to respond to today's always-on consumer and how to think about the breakdown between channel usage with a more omnichannel mindset
  • How to drive a cohesive mobile web/mobile app to in-store strategy
  • How location data, insights and creative strategy can drive in-store engagement

To dive into these findings, download our white paper now.