Using mobile movement data, Blis unlocked consumer behaviour insights on purchase intent, shopping patterns, and mobile consumption to produce this study. The eBook reveals analysis and insights for marketers to harness the power of trend data for their business.
Download “Mastering Consumer Trends: A Global Retail Study” to discover how mobile movement data can:
- Provide in-store and inter-store brand analysis by breaking down demographic and contextual data points
- Allows for a side by side behavioural comparison of user groups to enable more effective campaign planning, delivery, and attribution
- Offer marketers a competitive advantage against one another for marketing strategy and business strategy optimisation