As customers increasingly seek out social and experiential environments, retailers are adopting a mobile-first in-store strategy to increase foot traffic (with push notifications, coupons, mobile apps, etc.) and to drive both engagement and loyalty. But how can retailers successfully modernize their stores and create brands that span both online and offline environments?
In Brick and Mortar Loyalty: How Brand and In- Store Engagement Strategies Go Hand in Hand, you will learn:
- How the most successful retailers create a unified, seamless experience between digital and physical channels for a competitive advantage in today’s digital economy.
- How they are changing their brand strategy, and leveraging data from customers’ both online and offline experiences to create a more inclusive, personalized environment.
- Qualitative insights from retailers themselves into how they are adapting their brand strategies.
To dive into these findings, download our white paper now.